Social Media has considerably impacted and influenced the marketers across all the industries. Facebook, Twitter, Google+, Pinterest and many more social media platforms are used as one of the tool to generate traffic on the website and increase the conversions on the portal. If you do not know why your brand or business is on Social Platforms, then you shouldn’t be there at all. At Pet Studios Inc., we believe in first understanding your brand & products and the dynamics of your industry. It is with this knowledge that we strategize which channels or platforms you should focus on and the approach you should take for your communication strategy.
Social Media Optimization and Marketing
Optimization is a science rather than an Art. Yes, being creative and innovative is crucial but that is for the messaging you want to put out. To optimize the social space, you need to make yourself visible, engaged, informative & useful. And for this, you need in-depth understanding of how these platforms work and proceed with your communication in a manner that is most appealing to the algorithms of these platforms.
Social Media Reputation Management
Reputation Management has made big strides in the recent years, thanks to some catastrophic events in the social sphere which made brands stand up and be noticed, however, social chit-chatter is neither uncontrollable nor unmanageable. At Pet Studios Inc, we constantly monitor the sentiments across platforms and ensure that our clients are always aware what’s taking shape in the social sphere. With the help of latest tools, we monitor what is being said, strategize on how to use it for our clients’ benefit and ensure that any unpleasant incidents do not spiral out of control.
It is easy to lose your hard earned reputation within hours, thanks to the viral nature of the web. Prompt, Intelligent and Creative steps taken at the right time can save your brand or even assist it to become even more reputable.
Social Media Analysis
The analysis is the first step when you take your business down the social lane. Right from understanding the nuisances of the social platforms to the dynamics of your industry, the actions of your competitors, existing sentiments of the virtual chit-chat are your first step is to equip yourself to handle the unknown.
Our Social Media Analysts, equipped with latest tools & know-how, paint a picture in black and white before we draft a strategy for you. Like we say it quite often, leave nothing to chance or luck.
It is not a successful social media campaign if you cannot measure it. The visible results are the real objectives and need close scrutiny to fully understand how a campaign panned out. Numbers don’t mean anything in isolation, it is the relativity of one number with another that exposes the real worth of a campaign. We crunch numbers from all the possible sources & correlate them to equip ourselves to truly measure the success.